All first-time readers are thinking about SEO optimizing their eCommerce website just because they have heard so much about effective SEO strategy for eCommerce websites. You are moving in the right direction—all you need to understand SEO dynamics and how you can use them to boost your global growth.
Even if you have hired the best eCommerce SEO company to do all the work for you, 9 out of 10 chances are of the company ignoring search engine-based keyword optimization. Like millions of others, they will solely focus on running SEO-optimized social media ads and relative campaigns.
Surprisingly, the global SEO contributors related to eCommerce websites have a significant portion of search engine-based clicks. But still, most of the SEO service-providing companies choose to ignore the fact altogether.
Do you know what’s the most prominent of going with on-page SEO for an eCommerce website? Unlike social media ad campaigns, you wouldn’t need to do it again and again. Once your website is ranked for particular keywords, it will become a source for you to earn money around the globe while you sleep. Yes, it’s that effective.
Architecting the Website Perfectly:
Remember, to successfully reach the step of architecting the eCommerce site according to your preferred style, you must have a solid set of relevant keywords. But if you have hired an eCommerce SEO consultant, you can leave the SEO strategy for your eCommerce websites to them, including the keyword research.
If we look at eCommerce websites of industry giants like Walmart, eBay, Amazon, etc., what’s the common one? Yes, smooth front-end user interaction. If the front end of your website is user-friendly, you are going to bag customers regularly.
Once you have made the structure of your website scalable enough, it is time to work on the small yet essential details that lay a solid foundation for a successful SEO strategy for eCommerce websites. Remember, the user must be able to cruise from one page to another within three clicks. It is crucial to rank the accessibility of your website.
Also, you need to pay special attention to the working dynamics and overall appearance of your eCommerce website’s homepage. The more straightforward yet classy homepage will be, the more fun to look at and valuable for any visitor.
Technical SEO: The foundation of SEO for an eCommerce website:
You might be thinking that the whole successful SEO strategy for eCommerce websites is based on keywords and keywords alone. But that is not the case at all. The technicalities working in the back end are doing the actual job.
You see, Google isn’t some lame analyzing search engine that will be ranking your website on page 1 just because you have randomly used keywords here and there. Google doesn’t work that way, which is why Google is so credible and popular among people in the first place.
All Google asks you to do is to provide top-notch services and high-value content to the user. If your eCommerce website is known for its user adaptability and fantastic support, google will rank your website even if your keywords game isn’t that strong.
But again, if you are targeting page 1, you will have to focus on the back-end development of your website and publishing content-rich with high-impact keywords. Remember, there’s a massive difference between keywords stuffing in the content and intelligently using them. Do pay special attention to that.
The magic of On-Page SEO:
This is the part where the natural talents of your hired SEO monitoring and implementing company will be put to the test. On-page SEO means that the rules of SEO and various potential keywords will be used to promote and optimize multiple web pages of your website.
These pages can include product pages, blog pages, or even the home page if the perfect SEO strategy for eCommerce websites is used. Remember, it isn’t as it looks, and can be hard to complete the task if you are dealing with it in a super competitive domain.
But what’s the benefit of doing so? You see when you have used the right SEO strategy for an eCommerce website, all of the website’s webpages will start acting as individual SEO promotion subordinates of the leading eCommerce website. Let’s try to understand this with an example,
If a person searches for ‘headphones,’ what do you think will happen? Well, if you have used the perfect on-page SEO tactics, the relevant search engine will directly show them the link to your website’s ‘headphones’ section. As a result, the user wouldn’t be needed to go through the homepage and then find their way to the ‘headphones’ section.
How to check whether the SEO strategy for the eCommerce website is even working?
There are plenty of options through which you can check for the results your SEO strategy is showing. This will help you decide whether you need to keep everything going or if some changes are required.
? Estimate the number of sales you have in the past month/week through the eCommerce website. If the numbers fall in a good range, everything is going perfectly with the SEO of your eCommerce website. Try to keep everything intact.
? Use the Google Analytics suite to check the advanced stats of your eCommerce website in the past few days. It will allow you to get a thorough insight into the number of organic impressions/clicks and engagement dynamics your website has achieved after the SEO. Generally, it would help if you waited a couple of weeks before evaluating the statistics.
? And last, turn on the ‘incognito mode’ to run searches related to your website and web pages. It will allow you to experience the current ranking standard of your website globally. Incognito mode prevents Google from accessing your previous search histories and related to get accurate results. This way, the browser will not show you results based on your previous search histories—a perfect way to look at what you have achieved so far.